STEP 01
Categories
Start from the trip need
All projectsFIELD NOTE 12 / 2026
E-commerce & Outdoor EquipmentRAVAND.STUDIO / PROJECT 12
Takavarco — An Outdoor Gear Commerce Experience
Takavarco is a Persian online store for camping, climbing, travel gear, and apparel. Ravand shaped its catalog, search, product options, and flexible checkout into a clearer path to purchase.
Ravand roleStrategy, design, engineering, and release
EngagementIn development
Accountable team3 people
DeliveredShipped
SPECIMEN / 12202612ROOT / BRANCH / OUTCOME
تجهیزات سفر و ماجراجویی
Outdoor gear categories
In development
Engagement
6
Technology & infrastructure
01
ROOT / THE PROBLEM
The problem
Outdoor shoppers face broad categories, technical specifications, and many variants. Without clear structure, product discovery becomes exhausting.
Research, product behavior, and operational data stayed connected through one shared account of the outcome.
CONSTRAINTS OBSERVED
- 01Move operational complexity behind one shared model
- 02Make impact observable from day one
- 03Protect user trust and clarity
02
BRANCH / THE RESPONSE
The response
We designed a discoverable catalog with clear categories, search, product pages, variants, and a direct path to purchase.
STEP 02
Product page
Information for decisions
STEP 03
Cart and checkout
A shorter purchase path
03
OUTCOME / MEASURED
Measured outcome
Discovery and purchase now share one coherent path—from inspiration and search to product choice and order completion.
01
Broad categories
02
Product options
03
Travel content
04
PROCESS / In development
Build process
We organized the catalog and shopping patterns first, then brought product pages, filters, variants, and guidance into a responsive experience.
Catalog architecture
Understandable categories
Product experience
Information and variants
Content and commerce
Connect guidance to sales
Principles
PRINCIPLES / 03Clarity
Understandable categories and copy
Confidence
Information before purchase
Speed
Search to order
01
MODULE / RESOURCES
Resources
The store’s main paths for product discovery, category browsing, travel guidance, and order tracking are available across the web experience.
02
MODULE / STACK
Technology stack
An e-commerce catalog, product search, variants, and installment-friendly checkout form Takavarco’s experience foundation.
Commerce catalog
Product and inventory management
Product discovery
Search and categories
Flexible checkout
Payment and options
DELIVERY LEDGER
Delivery ledger
The delivered experience connects outdoor product discovery, travel content, and commerce in one responsive Persian storefront.
Gear discovery01
Online shopping02
Companion content03
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